What
does ITES stand for? |
ITES
stands for Information Technology Enabled Services.
What
does ITES stand for? What does it mean?
ITES
stands for IT-enabled services. IT-enabled outsourcing can
be defined as,
- Those
outsourcing services that use information technology in
the processing and delivery of the service.
- Services
are typically delivered through a telecommunications or
data network, or other electronic media
|
Outsourcing
takes place when an organization transfers the ownership of
a business process to a supplier. The key to this definition
is the aspect of transfer of control. This definition differentiates
outsourcing from business relationships in which the buyer
retains control of the process or, in other words, tells the
supplier how to do the work. It is the transfer of ownership
that defines outsourcing and often makes it such a challenging,
painful process. In outsourcing, the buyer does not instruct
the supplier how to perform its task but, instead, focuses
on communicating what results it wants to buy; it leaves the
process of accomplishing those results to the supplier.
|
BPO
is a term that has evolved over the years, and each time it
evolves further, its definition has changed. Some people have
not kept up with its evolution and, therefore, refer from
time to time to old definitions or descriptions of BPO. It
is not simply another term for outsourcing. Every business
unit has one core business process; to execute this business
process the business unit performs numerous non-core processes.
In BPO, strategic value through outsourcing is created by
creatively examining the process and changing the way it is
actually performed. It is more than just changing who is performing
the process. In BPO, the supplier not only takes on the responsibility
to take over the function or business process, but it also
reengineers the way it is done. That will include either putting
in new technology to accomplish the process, or applying the
existing technology in a new way to improve the process. In
BPO, something about the way the process is currently being
done gets fundamentally changed. Often it involves taking
into consideration how a particular process in the buyer's
company affects and interacts with other departments and functions
in the company.
|
To
compete in today's information age, Corporate must re-evaluate
the way they do business in light of rapid, unrelenting change
in the market place. The need to improve productivity,
quality and flexibility while delivering products, services
to the customer has led companies to examine their organization
structures - and to realize that creating the greatest value
does not require them to own, manage and directly control
all their assets and resources. Rather, strategic alliances
and partnerships with those who provide expertise in particular
areas may be the most efficient way to gain results quickly.
In
years to come it will be important for big companies to focus
on their core competencies and leverage available options
for delivering non-core but critical activities. For example
aircraft manufacturing can outsource its accounts payable,
vendor management etc. as this will not be their core activities
but critical to success. BPO represents one of the most important
management trends in our time. In the near future, half of
the budget of a typical corporate will be outsourced.
It
is important to note that while cost is obviously important,
BPO engagements are not purely cost driven. Rather, companies
deploy BPO solutions for the promise of increased productivity,
controllership, improved quality and profits. The emphasis
is not only on saving money, but also on making a business
grow - an offensive rather than defensive strategy.
Thus,
BPO is not just a cost-saving tool but also a strategic
tool that provides a competitive advantage. The cost savings
come from the sharing of same infrastructure for multiple
clients, which leads to economies of scale.
Since
the vendors are specialists experienced in particular areas,
the company has access to expertise to achieve its goals in
areas where it lacks these competencies. Accountability is
built in the system since the external vendor operates a profit
center and not as a cost center.
|
Why BPO is Critical for Corporate? |
- Globalization
of Markets
- Increasing
price pressures, deregulation and competition
- Traditional
reasons - "better, faster, cheaper"
- Realization
that it all matters - even non-core processes
- Emergence
of the virtual corporation business model
- Size
and social organization of modern companies
- Focus
on speed of execution
- Need
to keep pace with change (especially technological)
- Acceptance
of strategic, in addition to tactical, outsourcing
- Increased
acceptance of shared service centers
|
BPO outsourcing trends for 2003 |
The
following trends are anticipated for the finance and accounting
outsourcing market:
- The
Fortune 100 bunch is expected to use both Tier One providers
and niche players for financial systems BPO contracts
- IBM
is expected to become a big BPO player and will bring to
profitability the PricewaterhouseCoopers BPO unit which
it purchased in 2002
- According
to analysts, new outsourcing firms will open their doors
in India as Indian players are eager to enter the finance
and accounting space
- Companies
will look to BPO for business process transformation
- Transaction
engines and offshore labor arbitrage will be crucial elements
to growth
|
What are the Critical Success Factors in BPO? |
The
success of any entity, which provides BPO services, depends
on the level of service
delivery it maintains.
This
is influenced by the factors such as
- Technology
and Telecom infrastructure
- Quality
rigor
- Training
initiatives
- H
R skills
|
Is it true that one needs very low skilled labor for a BPO operation?
|
Not
true. It really depends upon what is the kind of job you are
doing for your client. There are comanies in India who are
doing the R&D work for their client. Is that low skilled
labor?
|
India - Competitive Advantages |
- Skilled
Manpower Base
Largest English speaking trained manpower after the US Outsourced
offshore software development center of choice today
- Established
Credentials
3 out of every 5 Fortune 500 company outsources software
development to India MNCs like GE, Citibank, American Express,
Swissair, British Airways outsource their BackOffice operations
to India
- Favorable
Govt. Policies
Exemption of Income Tax on Exports of IT Enabled Services
Zero Import Duty on IT products 100 % FDI & Dividend
Repatriation Allowed
- Cost
Advantages
Cost of manpower in India is a fraction of developed countries
India has one of the lowest cost of real estate of comparable
countries (Richard Ellis Jan 2001) Telecom costs in India
have fallen substantially, expected to fall further with
the elimination of all government monopolies by 2002
- Quality
Infrastructure
12 Software Technology Parks (STPs) and Technoparks nationwide
With High Speed Data Links Access to facilities of international
standards Reduced lead times to set up shop.
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Who have benefited outsourcing business in India? |
- American
Express processes internal financial transactions for
all of Asia within India and employs 600 people.
- GE
Capital employs over 4,000 people and is expected to
have 8,000 people by the end of 2003 managing global payroll,
call centres, mortgage and insurance claims. The call centre
handles inbound and outbound calls for credit card collections
and responds to customer queries.
- British
Airways employs around 1500 people in its WNS Division
to handle an array of back office applications.
- Brigade
Solutions runs two contact centres out of India, employing
about 500 people that cater to clients like Compaq &
Palm.
- Daksh
has established a contact centre in Delhi, catering to clients
like Amazon, Intuit and PayPal/X.com.
- Spectramind
is a Delhi-based company in the CRM and business process
outsourcing space, employing about 500 people and catering
to some Global 200 clients.
- Compaq
Computers India has a tele-support centre at Delhi to
provide online technical assistance and support for users
of the Compaq Presario range of home computers. Called `Compaq
on Call', this is the first such call centre in India catering
to the home PC segment.
- The
Indian subsidiary of Dell Computer Corp is setting
up a call centre in the southern city of Bangalore to service
other English speaking countries.
- Bechtel's
remote processing centre in Gurgaon provides real-time
24-hour support to other Bechtel employees working on ground
infrastructure projects around the globe
|
Activity
|
1997-98(actual)
|
2007-2008
(estimate)
|
Back
office operation / Revenue accounting Data entry/ data
conversion |
75
|
4250
|
Medical
Transcription/ Legal transcription/ Insurance claim processing
|
19
|
2250
|
Call
Centers |
01
|
2000
|
Database
Services |
05
|
1250
|
Web
Content Development |
37.5
|
4000
|
Source
: NASSCOM, India(1999) |
All
Figures in Million US Dollars |
-
Quote
from Bill Gates from an April 1999 issue of Time.
"As
a business manager, you need to take a hard look at your
core competencies. Revisit the areas of your company that
aren't directly involved in those competencies, and consider
whether Web technologies can enable you to spin off those
tasks. Let another company take over the management responsibilities
for that work, and use modern communication technology
to work closely with the people - now partners instead
of employees are doing the work. In the Web work style,
employees can push the freedom the Web provides to its
limits.
-
"
Quote from Inc. magazine January 1999.
In
their book Unleashing the Killer App: Digital Strategies
for Market Dominance (Harvard Business Press), Mui and
co-author Larry Downes urge companies to perform internally
only those activities that can't be performed more cheaply
in the open marketplace. When the marketplace in question
is the Internet, where vendors with only "dot com"
over their head can operate at very low costs, the savings
from pushing out business tasks is considerable.
-
SOURCE:
"Business World", MARCH 20,2000.
The
world's most revered chief executive Jack Welch has introduced
a new rule. It is called the 70:70:70 rule. Apparently,
it has also been e-mailed to GE employees across the world.
Welch has decided that 70% of GE's work will be outsourced.
Out of this, 70% will be done from offshore development
centers. And out of this, about 70% will have to be done
here in India. This ultimately boils down to about 30%
of GE's work being outsourced to India.
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